Portrait of the founder, smiling

Ignacio Salcedo

PayJoy Zoe Deonexo
PayJoy
Ignacio at Stripe Community Bogotá
Zoe
Group dinner
Deonexo
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Build it well.
Sell it, too.

I'm a software engineer and a founder. I've built products where a mistake is measured in real money, led teams between Bogotá and Manhattan, and stood a company up from the architecture down to the last line of code. Kumitapp taught me the hard way that building well is not enough: without distribution, there is no company. Today I use both halves, engineering and sales, at the same time.

Now

PayJoy

Credit. Finance for the next billion

I work on the sales interface PayJoy's sellers use, frontend and backend alike. I also keep the dashboards and SLO metrics that stakeholders and the board use to follow performance and the uptime of every product we run.

Deonexo

B2B relationships between brands

A company for B2B relationships between brands. It is not a technology company: the technology, an app that organizes invitations and events, is in service of the relationships. Here I practice what I learned to do: sell, distribute, and speak with confidence.

Ignacio speaking on a mic at a Stripe Community Bogotá event Stripe Community Bogotá I'm Stripe's Community Builder in Bogotá. I organize Stripe's community in the city. See the club (opens in a new tab)

Before

Where the judgment was formed.

Zoe

Unified Wealth Management Platform

I led a multidisciplinary team (frontend and backend development, UI design, and product) between Manhattan and Bogotá, all in English. We were building a unified wealth management platform: transfers of hundreds of thousands of dollars a day into investment accounts. That's where I learned that "stable" is not an adjective; it is the requirement.

Kumitapp

Sports-tech + Martial Arts

I did all of it myself: the architecture, the database, the design, and the patterns. The technical foundation held; the company did not. It failed on distribution, at a time when I still didn't know how to sell. That lesson is still with me.

And before that

  • Solventa Senior full-stack developer Credit. Bogotá, Colombia. 2019–2020
  • Megawatts Corp. Tech Lead Wholesale. Miami, USA. 2017–2020
  • AKB CTO Remittances + crypto. Miami–Caracas. 2018–2020
  • Vivir en... Freelancer Business director. Madrid, Spain. 2014–2017
  • Nous Creativos Freelancer Web development. Bogotá–LATAM. 2012–2020
  • Orucode Founder Web development. Valencia, Venezuela. 2012–2017

Contact

Shall we talk about a project, a team, or a dinner between brands?

Bogotá, Colombia