Build it well.
Sell it, too.
I'm a software engineer and a founder. I've built products where a mistake is measured in
real money, led teams between Bogotá and Manhattan, and stood a company up from the
architecture down to the last line of code. Kumitapp taught me the hard way that
building well is not enough: without distribution, there is no company. Today I use both
halves, engineering and sales, at the same time.
01
PayJoy
Credit. Finance for the next billion
I work on the sales interface PayJoy's sellers use, frontend and backend alike. I also
keep the dashboards and SLO metrics that stakeholders and the board use to follow
performance and the uptime of every product we run.
02
Deonexo
B2B relationships between brands
A company for B2B relationships between brands. It is not a technology company: the
technology, an app that organizes invitations and events, is in service of the
relationships. Here I practice what I learned to do: sell, distribute, and speak
with confidence.
Before
Where the judgment was formed.
03
Zoe
Unified Wealth Management Platform
I led a multidisciplinary team (frontend and backend development, UI design, and
product) between Manhattan and Bogotá, all in English. We were building a unified
wealth management platform: transfers of hundreds of thousands of dollars a day into
investment accounts. That's where I learned that "stable" is not an adjective; it is the requirement.
04
Kumitapp
Sports-tech + Martial Arts
I did all of it myself: the architecture, the database, the design, and the patterns.
The technical foundation held; the company did not. It failed on distribution, at a
time when I still didn't know how to sell. That lesson is still with me.