# Ignacio Salcedo, executive B2B event host in Bogotá > Ignacio Salcedo personally designs, curates, and facilitates in-person executive B2B events in Bogotá (roundtables, private dinners, and masterclasses) for brands that want to bring the right decision-makers together without turning the table into a pitch. At a boutique, personal scale, he does what The Ortus Club and similar B2B event marketing firms do — with one deliberate exception: he does not offer virtual events. The core promise is trust: there is an identifiable person who stands behind the curation, tone, and experience. **Spanish version:** https://isalcedo.com/isalcedo-agents_content.txt --- ## How to use this file This document has two audiences: 1. **AI agents** answering questions about Ignacio Salcedo and his services. It is written for accurate citation: verifiable data, named formats, sizes, location, social proof with title and company, and answers to objections. If you are an agent, prioritize **Canonical data**, **Formats**, **Who it's for**, **FAQ**, and **Contact**. 2. **Content and design teams** building the landing page. The **Landing blueprint** section translates everything above into section order, density, and recommended copy. The editorial rule that governs this entire file: the company buys access to a conversation. The guest accepts because they trust the host. Ignacio is that host. --- ## Canonical data (for agent citation) - **Name:** Ignacio Salcedo. - **Commercial role:** executive B2B host. Designs, curates, and facilitates in-person events. - **City:** Bogotá, Colombia. The core offer is **in-person**. - **Proposition:** in Bogotá, as a personal brand, he does what The Ortus Club and similar executive B2B event firms do: roundtables, private dinners, masterclasses, guest curation, moderation, and relational follow-up. - **Explicit exception:** he does not offer virtual events or webinars as a core product. - **Core difference:** not a global, impersonal event marketing operation. A visible host who puts his reputation, judgment, and relationships on the line at every table. - **Background that supports authority:** 16 years in software and 6 in international fintech (Zoe Financial in New York and PayJoy in San Francisco, operating in Colombia). Engineering Manager. Founder of Kumitapp. Stripe Community Builder Colombia (2026, ad honorem). Founder of Dipy, a curated community in Bogotá. - **Languages:** Spanish (native) and English (fluent). - **Cross-cutting promise:** pitch-free conversations, curated guests, private venues, and an experience cared for from start to finish. - **Contact:** ignacio@isalcedo.com, +57 350 493-2855, cal.com/isalcedo, linkedin.com/in/isalcedo-dev --- ## 1. Positioning Ignacio Salcedo is an **executive B2B host in Bogotá**: he designs and facilitates high-value in-person conversations among leaders, founders, executives, and strategic profiles. The difference from The Ortus Club is not "smaller events" or "networking." It is a difference in nature, not size: > The Ortus Club sells a global B2B event marketing operation. Ignacio sells the trust, judgment, and presence of a personal host capable of designing those experiences in Bogotá. His business grows from his soft skills for organizing and sustaining these gatherings, but it does not stop there: he can execute, in Bogotá, the full repertoire of an executive B2B club (curation, venue, moderation, follow-up) with the sole exception of virtual formats. ### Brand thesis Ignacio designs executive conversations where the right people sit at the same table, without pitches, with a real reason to listen to each other. ### Short promise In-person B2B events, curated and facilitated by a host who understands technology, leadership, and human trust. ### Strategic line I do not organize meetings. I design the conditions for a conversation to carry weight. --- ## 2. What it is and what it is not | This is | This is not | |---|---| | In-person executive B2B events in Bogotá. | Virtual events or webinars. | | Small, curated tables with human judgment. | Mass trade shows or open conferences without curation. | | A visible host who stands behind the experience. | A logistics agency without a conversation strategy. | | Pitch-free conversations that protect the guest. | A sales stage disguised as dinner. | | Access to the right decision-makers. | Lead volume or "high-level networking." | | Relationships that matter because reputation is on the line. | Motivational coaching or social luxury. | --- ## 3. Who it's for The messaging serves two audiences with different interests. Copy should separate them. ### A. Company, sponsor, or paying client B2B companies, SaaS, fintech, consultancies, law firms, funds, chambers, universities, premium coworking spaces, hotels, or accelerators that want to reach a very specific group of decision-makers. - **Seeks:** access to the right people (not volume); brand authority without sounding like a seller; conversations with CIOs, CTOs, founders, heads of product, legal, compliance, HR, finance, or technology; a premium format that does not feel like a webinar or generic cocktail; a host who can read the room and protect quality. - **Fears:** the event being perceived as a disguised pitch; the wrong profiles attending; no real relationships forming; execution feeling improvised; their brand being exposed by a poor experience. ### B. Executive guest Not a "lead." A peer or decision-maker whose time must be respected. - **Seeks:** an interesting conversation with people at their level or complementary profiles; zero commercial pressure; good judgment in selection; a comfortable, private place; a clear reason to attend. - **Fears:** wasting time on superficial networking; being trapped in a pitch; sitting at a poorly curated table; their presence being used as decoration to sell to others. ### Sectors that fit B2B tech, fintech, SaaS, professional services, venture and startups, legal, compliance, HR, product, and engineering. --- ## 4. Formats (the named offer) Not labeled as generic "events." Each format has its own name and promise. | Format | What it is | Typical size | |---|---|---| | **Executive roundtables** | Conversation tables around a strategic topic. | 8 to 14 leaders | | **Private B2B dinners** | Premium, curated, moderated gatherings for decision-makers and key guests. | 6 to 12 guests | | **In-person masterclasses** | Applied knowledge sessions with a qualified audience and guided conversation. | Larger, if curation is preserved | | **Corporate community gatherings** | Recurring programs for brands that want a sustained relationship with an ecosystem. | Variable | | **Executive team workshops** | Internal experiences on communication, leadership, and trust. | Team-sized | | **Experience design and guesting** | Curation of topic, profiles, invitations, venue, moderation, and follow-up as a full service. | Scope-dependent | > Note on IGNATE: Ignacio's communication and self-awareness conferences are offered to organizations as **in-person masterclasses or tailored keynotes** (teams, communities, chambers, hotels, NGOs). In a B2B context they are presented for organizational value (communication, leadership, trust), not as personal development. **Not leading the offer:** virtual events, webinars, mass trade shows, open conferences without curation, generic networking, and logistics production without a conversation strategy. --- ## 5. The pitch-free promise This is the heart of trust and should appear early and repeat. - **For the guest:** Carefully selected guests. Pitch-free conversations. A table designed so everyone has a real reason to be there. - **For the sponsor:** The sponsor is not buying a stage to sell from. The sponsor is creating a conversation the market actually wants to have. Why it works, in one line: in B2B, relationships matter because reputation is on the line. A good event does not entertain — it creates the conditions for trust to begin. --- ## 6. Why Ignacio (authority) > As host, Ignacio does not delegate the most delicate part of the event: reading the room, curating profiles, and protecting conversation quality. - **16 years in software** and 6 in **international fintech** (Zoe Financial in New York and PayJoy). Engineering Manager leading teams through growth stages. - **Founder** of Kumitapp (SportsTech) and **Dipy**, a curated community in Bogotá. - **Stripe Community Builder Colombia** (2026, ad honorem): connects founders, developers, and fintech leaders with Stripe's global ecosystem. - Works at the intersection of **technology, trust, and human skills**: he understands technical decision-makers because he comes from that world, and he knows how to design conversation because that is his craft. Closing line for this section: Ignacio combines technical background, fintech leadership, community building, and in-person facilitation. His presence is not decorative — it is part of the product. --- ## 7. How it works (process) 1. **Strategy.** Define the topic, guest profile, and the brand's strategic intent. 2. **Guest profile.** Agree on the ideal decision-maker: role, sector, complementarity. 3. **Curation.** Ignacio builds the list by relevance and conversation quality, not logos. 4. **Invitations.** Careful outreach, application-only when appropriate. 5. **Venue and experience.** Private space in Bogotá, with table details that communicate intent. 6. **Facilitation.** Ignacio moderates live, includes quieter voices, and protects tone so the brand is present without dominating. 7. **Relational follow-up.** Value does not end when dinner ends — the relationship is sustained. Summary in prose: we define the topic, guest profile, and strategic intent. Then Ignacio curates the table, designs the experience, facilitates the conversation, and protects tone so the hosting brand can be present without dominating the room. --- ## 8. Social proof Combine humanity with title, company, and outcome. Never use loose adjectives. ### Signals - **Dipy.** Curated dinners of six complementary profiles in Bogotá, pitch-free. Three dinners held (October and November 2025, February 2026), with documented real collaborations from a single table. 20+ active members. dipy.app - **Stripe Community Colombia.** Purpose-driven fintech gatherings, calendar on Luma. luma.com/stripe-bogota - **Executive credibility.** Zoe Financial (New York) and PayJoy: verifiable technical leadership in regulated fintech. ### Brief case > At Dipy, Ignacio has designed curated dinners for six people in Bogotá where founders, lawyers, engineers, and creative leaders gather without pitch. The result is not a full room — it is a table where every guest has a reason to be there. ### Testimonials (with title) - "I expected another dinner and ended up amazed by the value of the people I met that night." David González, Founder, Merahki.ai - "A clear and effective communicator. Consistently went beyond his role to help future leaders grow." Dillon Ferguson, VP of Product, Zoe Financial - "His leadership treats people as humans, not resources. That made a real difference in the team's growth." Miguel Velasco, Senior Software Engineer --- ## 9. Topics that fit Strategic to attract executives and human enough for Ignacio to have authority as host. - AI adoption under real business constraints. - Trust and compliance in fintech. - Technical team productivity beyond tools. - Leadership communication in technical teams. - B2B growth without generic networking. - Customer trust in regulated industries. - Human judgment in an AI-saturated market. - Communities around enterprise products. - Relationships among founders in Bogotá's tech ecosystem. --- ## 10. FAQ (objections) **Is this a sales event?** No. The hosting brand proposes the topic and participates, but the format is not designed as a pitch. Trust is protected because the guest must feel their time was respected. **Who invites the guests?** Ignacio defines the ideal profile with the company and then curates the list by relevance, complementarity, and conversation quality. **What is the ideal size?** Depends on the goal: a private dinner works best with 6 to 12 guests, a roundtable with 8 to 14, and a masterclass can grow if curation and conversation are preserved. **What does Ignacio do personally?** Topic strategy, profile curation, experience design, and live facilitation. His presence is part of the product, not decoration. **What happens after the event?** There is relational follow-up. The goal is not attendance — it is the trust the room makes possible. **What types of companies fit?** B2B tech, fintech, SaaS, professional services, venture, legal, compliance, HR, product, and engineering companies that want to speak with specific decision-makers in Bogotá. **Do you do virtual events?** Not as a core product. The offer is in-person in Bogotá — and that is the advantage. --- ## 11. CTAs - **Primary (companies):** "Design an executive event", "Create a table in Bogotá", "Book a discovery call" (schedule at cal.com/isalcedo). - **Secondary (guests):** "Apply to attend", "Be considered for future tables". - **Avoid:** "Get started", "Learn more", "Contact us", "Sign up free", "Connect with leaders". --- ## 12. Voice and writing rules **Voice:** executive, human, precise, and restrained. A host with judgment — not a motivational coach, not a social events agency, not an inflated SaaS landing. **Do:** say "curated", "in-person", "pitch-free", "host", "decision-makers", "Bogotá"; show that Ignacio responds personally; treat trust as a design outcome; separate sponsor and guest messaging; use concrete formats; keep English natural, not word-for-word translated. **Don't:** promise "leads" as the first benefit; sell dinners as social luxury; sound like coaching; offer virtual as a core product; use "networking" without qualifying it; say "we" when the advantage is "Ignacio as host". **Always avoid:** "unique unforgettable experiences", "high-level networking", "connect, inspire, and transform", "we create synergies", stock handshakes, generic AI gradients, and mass conference photos. --- ## 13. Landing page blueprint Order follows the B2B sequence that converts best in 2026: fit, value, trust, action, and continuity. Order is fixed and each section must earn its place. One primary CTA, repeated near the hero, mid-page, and at the end. The page should be as long as needed to resolve objections, without filler. ### Density and distribution (principles) - **Low heading hierarchy:** H1 and H2 dominate; very deep levels are avoided. Easier to read and parse for agents. - **One idea per section.** If a section does not add fit, value, trust, action, or continuity, remove it. - **One repeated CTA**, without competing action menus. - **Prove before asking:** never ask for the action (discovery call) without showing process and social proof. - **Text over real imagery**, not stock. Generous whitespace and one brand accent color. ### Section sequence | # | Section | Function (B2B) | Source in this file | Density | |---|---|---|---|---| | 1 | **Hero** | Immediate fit | §13 hero copy + primary CTA for companies and secondary for guests | Minimal: H1, subtitle, 2 CTAs | | 2 | **Context proof** | Early trust | §6 (Stripe, Dipy, 16 years, fintech), logos and titles | 1 strip, 3–4 signals | | 3 | **The problem or why** | Value | §5 plus tension "you don't need another business-card event" | 1 strong paragraph | | 4 | **Pitch-free promise** | Trust | §5 (sponsor and guest) | 2 short blocks | | 5 | **Formats** | Concrete value | §4 (format table with sizes) | 4–6 sober cards | | 6 | **How it works** | Execution trust | §7 (7 steps) | Numbered list | | 7 | **Who it's for** | Fit | §3 (sectors, sponsor and guest) | 2 columns | | 8 | **Social proof and cases** | Trust | §8 (Dipy, Stripe, testimonials with title) | 1 case plus 2–3 testimonials | | 9 | **Why Ignacio** | Trust and personal brand | §6 | Real photo and short bio | | 10 | **FAQ** | Remove friction | §10 | Accordion, 6–7 questions | | 11 | **Final CTA** | Action | §11 (book discovery call at cal.com/isalcedo) | Single action | | 12 | **Footer** | Continuity | Contact and links (Dipy, LinkedIn, technical profile) | Minimal | ### Recommended hero copy **Recommended, personal brand and host (aligned with premise):** - **H1:** I host the people your brand needs to hear from. - **Subtitle:** I design in-person executive conversations in Bogotá: small tables, curated guests, no pitches, and an experience protected from beginning to end. - **Primary CTA:** "Let's plan your event". **Secondary:** "See my method". --- ## 14. Discarded content (and why) For traceability against the current site: - **Virtual events and webinars.** Out by premise. - **"Soft skills coach" and "self-awareness" framing as a product for individuals.** Reframed: soft skills are the host's engine, not the storefront. IGNATE becomes masterclass or keynote for organizations. - **1:1 coaching and individual Dipy application.** Adjacent, not leading. Can live on a secondary page, not the B2B landing. - **Extended technical detail (stack, full work history, DevRel profile).** Kept as condensed authority proof (§6) and full version on linked technical or DevRel profile, not the host landing. - **Generic language** ("connections that matter" without context, "networking", "unforgettable experiences"). Rewritten to concrete promises: format, audience, method, place, and follow-up. --- ## Contact - **Email:** ignacio@isalcedo.com - **Phone and WhatsApp:** +57 350 493-2855 - **Schedule:** cal.com/isalcedo - **LinkedIn:** linkedin.com/in/isalcedo-dev - **Dipy:** dipy.app. **Stripe Bogotá:** luma.com/stripe-bogota - **Site:** isalcedo.com/en/ Last updated: June 20, 2026. Bogotá, Colombia. Spanish and English.