# The Intimacy Strategy > Homepage strategy path in English. Site: https://isalcedo.com/en/ · Español: https://isalcedo.com/estrategia-de-intimidad.md The decisions that matter are not born in an inbox. Preference is not built by stacking messages. It is built when someone remembers, clearly and calmly, having been well at your table. I design intimate, curated dinners in Bogotá, with small tables and guests chosen by hand, so your brand builds a human presence in the memory of the person who decides. This is not an event. It is a strategy. No pitch. With judgment. With hospitality. **CTA:** [Let's design your conversation](https://cal.com/isalcedo) It starts at the table. It stays in memory. It is worth more today. And it walks with the decision. --- ## 1. Before the deal, the table ### Trust sits at the table There are ways of creating a bond that remain deeply human. Sharing food, time, and stories lets a conversation stop being a contact and become a relationship. A well-curated table is not the décor of the deal: it creates the conditions for trust to exist. Before any proposal, there are people learning whether they want to trust one another. Sitting down is not enough. The night has to be remembered well. --- ## 2. What remains after the table ### What is felt is remembered, not what is insisted on Nobody keeps an entire night in memory. What remains are the moments that mattered and how it ended. When there is joy, conversation, and genuine hospitality, the memory includes whoever made that gathering possible. When the urgency to sell appears, the experience shrinks. That is why my dinners have no pitch: it is not courtesy, it is part of the design. Every guest, every conversation, and every closing is cared for because a good memory is not improvised. That is why I curate them, and that is why I am at the table. And a memory like that, today, is scarcer than it looks. --- ## 3. Why this is worth more today ### Scale became noise. Intimacy became scarce. Cold outreach competes for attention in saturated channels. A truly considered in-person invitation carries a different weight. But not every presence creates closeness: a trade show gathers; a small table, with the right people, lets you talk. One leaves contacts. The other leaves a mark. Bogotá has the people. What it does not always have is the table. Anyone who has worked abroad knows how a room feels when everyone is relevant, and knows that here that room rarely exists by default: it is either a personal favor, or two hundred people with a badge. Building the one that is missing is what I do. When almost no one invites with intention, the person who receives a good invitation remembers it. And that mark gains value when it is time to choose. --- ## 4. When it is time to decide ### When offers look alike, the relationship matters more In B2B decisions, a solution is not the only thing being evaluated. Trust, safety, and the personal risk of whoever recommends or signs are evaluated too. Between solid proposals, the relationship can tip the scale. And because many decisions do not happen today, building a positive memory lets you be present when the conversation does become relevant. This is not about chasing an immediate signature. It is about building preference with time and judgment. Because the decisions that matter are rarely made cold. They are made with the trust of someone who remembers having been well at your table. --- ## 5. Who puts their name on it ### I don't delegate the delicate part My name is Ignacio Salcedo. I come from sixteen years in software and from leading teams in international fintech, and I have spent years building communities in Bogotá where trust had real consequences. I define the topic with you, I curate the list, I read the room live, and I stand behind the tone of the night. There is no hired master of ceremonies and no rotating moderator: the same person who chooses who sits is sitting there. I put my name and my relationships in this city on every table. That is the guarantee. --- ## Closing ### One table. The right people. Nothing to push. If this way of building preference feels right for your brand, let's talk without hurry. Intimacy does not need to impose itself to leave a mark. **CTA:** [Let's design your conversation](https://cal.com/isalcedo) --- See also: [My profile](https://isalcedo.com/en/profile.md) · [Agent index](https://isalcedo.com/en/isalcedo-agents_content.txt) · [llms.txt](https://isalcedo.com/en/llms.txt)